Look Before You Link: An offer for free materials to add to your web page may seem like a good deal and an opportunity to do help someone out, but it might not add any value and instead direct your visitors to a location they may find confusing or annoying.
Before you provide someone free publicity, enhance their presence in web searches, and give them some unearned credibility, checkout what's being offered. DON'T click on the link, but DO search for details about the organization and sender.
The following example raised suspicions because checking out the website resulted in the error message "Your connection is not private. Attackers might be trying to steal your information from pacificmedicaltraining.com (for example, passwords, messages, or credit cards)." It was generated because the certificate for the site had lapsed, a good sign that something was amiss.
From: David Patterson <dpatterson @pacificmedicaltraining.com>
Date: Wed, Jul 19, 2017 at 9:30 AM
Subject: Medical scribe experience
To: jcarberry @brown.edu
My name is David and I work for Pacific Medical Training. A colleague of mine may have reached out to you a while back from an email address he no longer uses and as a result, we may not have received your reply. At any rate, we have created an informative page for anyone looking into becoming a medical scribe and after looking at your website for Brown University I noticed that your students may benefit from it.
Let me know your thoughts!
Pacific Medical Training
1-800-417-1748, Ext. 108